Since the author is in the toB industry and has recently been working on the charging function, I am curious about how customers charge their customers and how our products charge customers.
It is often said that "talking about money hurts feelings". When the price is given currency and transaction attributes, it becomes an extremely sensitive number; and the price itself is a kind of hub connecting products/services with customers. In this case, the product or service provided by the company can only be enjoyed after the customer pays the price according to the price.
It can be seen from this that the pricing of products/services has a direct impact on business operations and income.
So, how can you price a product reasonably so that customers are willing to pay and the business can earn long-term, healthy profits? Here, let's first try to do a pricing by ourselves through an example of "selling out a second-hand mac computer", and experience the idea and process of pricing firsthand.
Right now, we have a used 2017 mac to go out. So, how will we price this computer purchased for 1w yuan?
First of all, without referring to any external factors, we only know that people who are willing to buy will never spend more than 1w yuan to buy this computer, because the second-hand computer will definitely be damaged; at this time, our pricing range is 0 <price<1w yuan;
Secondly, most of us tend to turn to country email list the second-hand market and platforms to see how much a mac computer of the same model and condition as ours sells, and then estimate a price range for our computer.
Finally, if we are in a hurry, we may determine a relatively low price through preferential discounts to facilitate the transaction; if we are not in a hurry, we may issue a normal or slightly higher level, and slowly wait for someone who is destined to come to the door.
From the above case, when we set price, we integrated many factors: cost, similar "competing products", market demand, customer expected value, marketing discount, etc., and finally determined the transaction price; then, for enterprises, The pricing of products/services also needs to go through a complex process and multi-party decision-making influence from various departments of the company before it can finally be implemented.