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topi akter
Jun 11, 2022
In DIY Forum
The author of this article disassembles the revenue indicators category email list of paid members, and takes the national K song as an example to describe: How to improve the conversion rate of paid members? The author is a K-song lover. In the process of using the K-song APP, there are many scenarios where you will see a prompt to purchase VIP. For example, when downloading the accompaniment before singing, the VIP can download the accompaniment with HQ sound quality; after singing, the VIP sound quality effect is category email list outstanding (so good that I can't believe I sing so well hh); after singing The teaching video is an category email list exclusive benefit of VIP" and so on, and so on, there are VIP temptations everywhere. From a business point of view, paid membership is an important monetization path for tool-based social products, so what are the main factors that affect membership revenue? Through the disassembly of the revenue formula, it is found that the main factors affecting the membership revenue are DAU, paid conversion rate, member repurchase rate, and single purchase cost. This article only provides some ideas for improving category email list member paid conversion for discussion~ 1. Dismantling of paid membership category email list revenue indicators Paid membership revenue formula: Membership revenue = number of paid members * ARPU value Number of paid members = DAU * paid conversion rate ARPU = Number of Membership Purchases * Membership Cost per Purchase The main factors affecting membership revenue are: DAU, paid conversion rate, membership repurchase rate, and single purchase cost. 2. How to increase the conversion rate of paid members? When users consider whether to buy a membership, they will category email list consider whether the membership is cost-effective
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